---
title: "How Guidance Nudges Work in Brainfish"
description: "Overview"
canonical_url: "https://help.brainfi.sh/articles/how-guidance-nudges-work-in-brainfish-fWTPTDGHMP"
md_url: "https://help.brainfi.sh/articles/how-guidance-nudges-work-in-brainfish-fWTPTDGHMP.md"
---
# How Guidance Nudges Work in Brainfish

## Overview

Guidance Nudges are personalized in-product notifications that proactively guide users to self-service resources or important information throughout their customer journey.

## What Nudges Do

Nudges help you communicate with users inside your product to:

* Announce new features
* Provide contextual help
* Direct users to specific resources (including outage notifications)

## How Nudges Work

### 1) Proactive communication

Configure nudges to appear in-product so users see timely guidance without needing to search for it.

### 2) Targeted messaging (audience conditions)

Show nudges only to specific user segments by applying conditions, such as:

* New users
* Users on a specific subscription plan
* Users visiting particular pages

### 3) Actionable guidance with a CTA

Add a Call to Action (CTA) link to drive users to the next best step, such as:

* A help article
* Another relevant product area

### 4) Configurable display timing and placement

Control when and where nudges appear by configuring:

* The date and time the nudge becomes visible
* The in-product location where the nudge is displayed

### 5) Auto-dismissal behavior

For informational nudges that don’t require immediate action:

* Enable auto-dismiss to hide the nudge after **10 seconds** if the user doesn’t interact.
* If auto-dismiss is not enabled, users must manually dismiss the nudge.

## Manage and Measure Nudges

Use the **Nudges** section in the Brainfish platform to:

* Create and manage nudges
* Monitor performance metrics, including:
  * Views
  * Clicks
  * Dismissals

## Additional Information

* Full guide: https://help.brainfi.sh/articles/guidance-nudges-a-complete-guide-to-creating-configuring-and-publishing-nudges-nYX9wlhieJ