---
title: "Understanding Variable Content"
description: "Summary"
canonical_url: "https://help.brainfi.sh/articles/understanding-variable-content-9WJlZgCSfO"
md_url: "https://help.brainfi.sh/articles/understanding-variable-content-9WJlZgCSfO.md"
---
# Understanding Variable Content

## Summary

Variable content is a feature that allows you to display specific text blocks only to users viewing a particular Help Center, keeping all related information organized within a single article.

## When to Use This

Use variable content when you have information that differs between audiences, but you want to maintain a single article instead of creating multiple variations.

## Detailed Explanation

The variable content feature lets you insert specific blocks into your article that are tied to individual Help Centers. When viewing the article, users will only see the blocks assigned to their Help Center, as well as any generic text placed outside the blocks. This is particularly useful for topics like localized payment information or audience-specific instructions.

## Examples or Use Cases

If you have a central article for payment methods, you can create one variable block for "Testing Help Center" with specific payment information, and another for the main "Help Center" with different details. Both audiences view the same article but see only the steps relevant to them.

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